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Articles By Lesley S. J. Farmer |
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If a picture is worth a thousand words, then a few images can constitute a persuasive argument. Consider the impact of propaganda posters, of billboards, and of photojournalism. Creators of visual images leverage visual art principles to convey messages. In order to convince the viewer of a specific idea, mass media producers who understand the language and connotations of visual literacy can manipulate images to elicit desired responses—a strategy that is used increasingly with the advent of digital tools. Particularly in this electronic age, students need to know and apply technological visual principles and skills to become critical visual consumers and producers.
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