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New Data from StudyBlue Reveals Shift Toward Mobile Studying

Posted Jul 26, 2012
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A new analysis of usage data from mobile study service StudyBlue indicates that mobile studying among high school and college students grew significantly during the first half of 2012.

The data shows a 10-fold increase in study minutes from mobile devices over the past year, and StudyBlue mobile users are twice as likely to study as their web-only counterparts. More than 70 percent of mobile studiers utilize features such as flashcard flipping and quizzing, while just 30 percent of web users access these tools. Web-only users are more likely to limit their usage to browsing and reviewing study material online.

StudyBlue offers both native iPhone and Android mobile apps. Students create and study flashcards on their smartphones with the free apps, which offer the ability to add photos, as well as text to speech directly into flashcards.

Data was mined from student study activity across the company's database of more than 60 million study materials during the spring 2012 semester. Comparison is based on studying data from students who used the StudyBlue Android and iOS apps on their smartphones versus students who used only the StudyBlue website.
Source: StudyBlue,

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