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Toyota and Discovery Education Announce Winners of 2014 Toyotota Teen Driver Video Challenge and High School Sweepstakes

Posted Jun 17, 2014
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Toyota and Discovery Education have announced that Jenny Kim, Tyler Koski, Kevin Kim and Chase Masters of Irvine, CA were chosen as the grand prize winners of the 2014 Toyota Teen Driver Video Challenge. The Challenge is part of Toyota and Discovery Education’s joint Toyota Teen Driver program, created to help teens avoid distractions and stay safe behind the wheel.

Now in its third year, the Toyota Teen Driver Video Challenge asks students across the country to produce short videos that inspire their peers to avoid distractions while behind the wheel. This year, 10 finalist videos were selected from more than 1,000 entries and posted online for public voting.

The winning video features a young boy who visits a tarot card reader and learns he has the power to dramatically change his future by avoiding driving distractions when he becomes a teenager. You can view the video at

The winning team from Irvine will share $15,000 and work with a Discovery film crew to reshoot their video as a professional, TV-ready PSA. The second place winner, Rachel Mallasch of Snoqualmie, WA, will receive $10,000, as well as a behind-the-scenes trip for two to a show on Discovery’s Velocity network. The third place winner, Jake Martin from Amesbury, MA, will receive $7,500.

In addition to the winners of the Video Challenge, Toyota and Discovery Education have also announced Pine Lake Preparatory in Mooresville, N.C. as the grand prize winner in this year’sToyota Teen Driver School Sweeps. As grand prize winner, Pine Lake will receive $5,000 for the school as well as a safe driving simulator. Ten runner-up schools will also receive $1,000 prizes.

Toyota Teen Driver, a joint education program by Toyota and Discovery Education, offers teens, parents and teachers free online resources, including curriculum, parent coaching guides and activities that help initiate important conversations about the life-changing choices teens can make behind the wheel. The program is a part of TeenDrive365 (, Toyota’s comprehensive initiative designed to help families navigate their teen’s first years on the road. Building on the programs and resources Toyota has offered for more than 10 years, TeenDrive365 offers a collection of online tools, events, expert advice and tips, as well as social media.

For more information on the Toyota Teen Driver program and to view a full list of winners in this year’s Toyota Teen Driver School Sweeps, please visit

Source: Discovery Education,

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