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The National Center for Missing & Exploited Children’s NetSmartz Workshop Launches Back-to-School Internet Safety Campaign

Posted Sep 3, 2008
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NetSmartz Workshop, an internet safety program of the National Center for Missing & Exploited Children (NCMEC), has launched a back-to-school campaign to raise awareness of the importance of internet and real-world safety. With an estimated 35 million U.S. children and teen internet users online, the new NetSmartz campaign will promote resources for educators, parents, guardians, and their surrounding communities through community outreach, local promotional events, and online banner ads.


The new campaign will direct families and educators to the NetSmartz Back-2-School Kit, a free resource designed to help instill everyday safety values in children between the ages 5-12 that can be downloaded at The content includes the high-definition animated videos Way 2 Go!, Beat the Tricks!, and The Boy Who Loved IM, which are each accompanied by resources for educators, parents, and guardians including supplemental lesson plans, the new NetSmartz Activity Book and Teachable Recipes.


The back-to-school campaign will also promote resources for kids, by inviting them to join Club UYN at The club aims to reach children through online interactions with animated NetSmartz characters, Clicky, Nettie and Webster. Club UYN features exclusive promotional items, sneak-peeks of upcoming videos, games, and activities. As part of their membership kit each child will receive, for free, an official membership card, an autographed photo of the NetSmartz characters, a secret message decoder, and an iron-on NetSmartz decal patch.

Source: National Center for Missing & Exploited Children,

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