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Scholastic, PBS Kids and iVillage Launch Summer Reading Programs

Posted Apr 27, 2011
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iVillage, Scholastic and PBS KIDS have announced the launch of an alliance between the three organizations. With the goal of sustaining children's reading during the summer months, the three brands are running two summer reading challenges designed to be entertaining and easy enough to fit into every family's busy summer schedule. Both challenges, the Scholastic Summer Challenge and the iVillage PBS KIDS Summer Reading Community Challenge, will be available through

The Scholastic Summer Challenge is a free reading program dedicated to stopping the "Summer Slide," a term which describes the loss of academic skills that many children experience during summer vacation. Now in its fifth year, the Summer Challenge motivates kids to read more over the summer and to log the minutes they spend reading as they Read for the World Record. The 20 schools with the most minutes logged will receive recognition in the 2012 Scholastic Book of World Records. Kids can participate in weekly challenges, earn digital rewards, enter sweepstakes to win fun prizes, and more.

The iVillage PBS KIDS Summer Reading Community Challenge runs from June 6 to July 15 and features free literacy-building resources for parents and children designed by the experts at PBS Parents and PBS KIDS. As Challenge Coach, Angela Santomero, Creator, Executive Producer and Head Writer of SUPER WHY!, will provide daily reading activity assignments, answer parent questions and offer advice throughout the online event. Guest coaches such as cast members, characters, authors and series creators from PBS KIDS will also provide activities and ideas each week. Sign-ups begin now at

To support reading at the local level, iVillage and PBS KIDS will sponsor reading parties hosted by iVillage members and bloggers. Participants will also have a daily chance to win a $100 gift card, for building home libraries. iVillage will also renew its "Read-Along" series, featuring videos of notable authors and celebrities reading children's books on tape.

Sources: iVillage,; Scholastic,; PBS KIDS,

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