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Neste Launches Environmental AR Gaming Platform EduCycle

Posted Apr 17, 2017
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Neste has announced EduCycle, a new game that uses augmented reality to teach children ages 12 and up about the impact their decisions have on the environment. Designed and built by Neste, the game’s challenge is to reduce the world’s carbon dioxide emissions to the level specified in the 2015 Paris Agreement on climate change.

The beta launch of the EduCycle game is the culmination of Neste’s year-long Pre-order the Future initiative, aiming to generate discussion on responsible alternatives and to develop bold and innovative solutions for sustainable products and services together with the general public.

By taking advantage of augmented reality and digital game logic, EduCycle simulates choices concerning energy, food and traffic affecting global carbon emission levels. Based on the environmental science of the Intergovernmental Panel on Climate Change, the game allows players to make choices using a physical map board, 3D printed markers and a mobile app which bring the resulting environmental outcomes to life in a virtual city, when viewed through an iPad. Thanks to its simple design, the board and pieces of the game can be printed out on a standard printer. In addition to the printouts, an iPad and the game’s app is required.

The first release of EduCycle are being donated to select schools for educational purposes. On March 30, 2017, Neste donated the first game to Lincoln High School in San Francisco. On the other side of the globe, Heureka science center in Vantaa, Finland, accepted the game in early April. Similar organizations around the world have shown an interest in receiving EduCycle.

The game was conceived as a part of the Pre-order the Future initiative by Neste experts, TBWA advertising agency and the spoken word artist and passionate environmentalist Prince EA.

The general public also played an active role in developing the game’s concept, and its prototype was tested by children both in Finland and in the U.S. The environmental science behind the game is based on research data by the IPCC (Intergovernmental Panel on Climate Change), while the Finnish FAKE Oy, a digital animation and visual effects studio, is behind the game’s programming and look.

Source: Neste,

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