Adobe Systems Inc. and Olympus Imaging America Inc. announced at NECC 2005 a marketing partnership to deliver digital photography solutions to K-12 schools. The solutions, available through Adobe authorized resellers, combine photo editing and organization tools with Olympus digital cameras and accessory kits.
The Adobe and Olympus solutions are designed to meet a variety of educational needs from basic classroom instruction, to specialized applications such as yearbook, newspaper and sports photography, according to the announcement. They come with Adobe Photoshop Elements 3.0 software for perfecting, transforming, organizing, and sharing photos, and a choice of Olympus digital cameras and accessory kits in a variety of configurations.
In June 2003, Adobe launched the Adobe Digital Kids Club (http://www.adobe.com/education/digkids/), a program designed to promote the use of digital photography in schools. The program provides teachers, parents, and students with essential digital photography resources such as expert advice, training, lesson plans and curriculum ideas, a community to share best practices, and a showcase for student work. More than half a million visitors come to the Adobe Digital Kids Club site each month. The partnership with Olympus is an extension of the program.
The solutions are available on a build-to-order basis from Adobe authorized resellers. The solutions come with Adobe Photoshop Elements 3.0 and a selection of Olympus camera models. Olympus is also supplying special educational kits consisting of accessory items including an additional 256K xD picture card, a USB Reader/Writer (xD Picture Card Reader), a carrying case or gadget bag, four AA-size Ni-MH batteries and changer (for applicable camera models) and a 2-year extended warranty.
Source: Adobe Systems, Inc., http://www.adobe.com; Olympus America, Inc., http://www.olympusamerica.com