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Educational Content Provider netTrekker Becomes “Knovation”

Posted Feb 3, 2012
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netTrekker has announced that it has re-launched as Knovation.  According to the announcement, the new entity reflects a transformation of the company's strategic growth plan and ongoing endeavor to create breakthrough digital content solutions for K-12 education that remove the barriers to learning and address the unique needs of students, teachers, parents and educational administrators.  Under the new entity, the netTrekker Search product line will now be sold under the Knovation corporate umbrella.

Building on netTrekker's history and reputation for "safe search" tools, Knovation has extended its suite of advanced technologies, professional services, and content solutions to deliver learner-centered, micro-curriculum content.   As part of its transformation, a restructured leadership team will lead Knovation. Commissioning one of the largest bodies of parent/student/teacher-based research in the industry designed to understand the unique needs of each, Knovation has already begun building out its advanced services and solutions, and will launch icurio, the company's digital curriculum content solution for personalized learning, later this month. In addition, the new company will leverage strategic acquisitions to complement existing and future product lines.  

New Leadership

Knovation has re-aligned existing leadership and recruited top industry talent to advance the company's efforts to deliver powerful, personalized learning solutions.

-        Randy Wilhelm, CEO and Co-founder of netTrekker, will continue in his role as CEO of Knovation focusing on thought leadership and product innovation.  In addition to his board positions and industry leadership, Wilhelm will engage customers and school districts around the country in advancing personalized learning initiatives.

-        Joe Grieshop joined Knovation in 2010 to spearhead its corporate transformation and restructuring.  Now serving as President and Managing Officer, Grieshop leads the company's strategic plan and provides hands-on leadership of research, product development, operations, sales and marketing.

-        Steve Nordmark has been appointed as Chief Academic Officer. Formerly Vice President, Solutions Management and Development for netTrekker, he is focused on the convergence of research, technology vision and academia and will direct all areas of technology and development.

-        Jeffrey Carter has been appointed as Chief Technology Officer.  He was formerly Director of Technology for netTrekker and will continue to oversee the company's technical strategy and product development.

-        Pete Cullen joins Knovation as Vice President of Sales.  A 26-year industry veteran, Cullen gained national recognition in sales leadership and sales for team management at IBM.

-        Joe Vallo has been appointed as Chief Accountability Officer. A senior leader since the company was founded, as Chief Accountability Officer, Vallo will establish strategic direction and manage operations.

-        Julie Seibert has been appointed as Vice President, Controller overseeing the company's financial operations. 

-        Lynn Ochs joins Knovation as Director of Professional Learning. With 30 years of experience in teaching, district administration, and professional learning, in this role she will focus on enabling the effective use of digital curriculum content in the classroom.

-        Marci Campbell has been appointed as Director of Next Generation Solutions and will focus on innovation and user experience.  With netTrekker since 2005, Campbell was formerly Manager of Professional Development.

-        Laura Hannah has been appointed as Director of Marketing. With netTrekker since 2003, Hannah will lead the company's strategic marketing efforts.

-        Alan Whisman, a 30-year education industry veteran, has been appointed as Director of Content Solutions to develop strategy and processes for integrating and contextualizing digital curriculum content.

-        Ashwin Rao, has been appointed as Director of Enterprise Program Management and will align technology and product initiatives with corporate strategic direction.

 For more information, visit

Source: Knovation,

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