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BKFK and Mattel Announce 3rd “Invent-A-Toy” World Games

Posted Jan 7, 2007
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By Kids For Kids Co. (BKFK) and Mattel are partnering for the third annual "Invent-A-Toy" World Games competition. The contest gives youngsters ages 5-19 the opportunity to create their own commercially-viable toys and games for a national audience.

The winners will be awarded a licensing contract from BKFK, legal support to patent the invention in the winner's name (if patentable), professional expertise to bring the product to market, and a $5,000 U.S. savings bond. Each winner will have the opportunity to identify an inspirational or supportive teacher; that teacher will receive a $1,000 U.S. savings bond.

A panel of industry and academic experts in patenting, marketing, licensing, and merchandising will evaluate the submissions according to the following criteria: marketing and market potential - 90 percent, originality and inventiveness - 10 percent.

The winners will be announced in June 2007. Each winning youngster and one guardian will receive an all-expense paid trip to New York to attend the awards ceremony.

Applicants must submit entries to no later than April 6, 2007. No entry fee is required.

The BKFK Web site also offers teacher materials, including lesson plans, an Inventive Thinking toolkit, science projects, and a monthly teacher newsletter.

By Kids for Kids,

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