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THE MEDIA CENTER: Your Media Program's Web Presence--A Tool for Advocacy and Marketing

By Mary Alice Anderson - Posted Mar 1, 2005
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Looking for a dynamic way to market and advocate for your school's media program? The perfect tool may be right at your fingertips. A media program Web site can be a versatile and far-reaching advocacy tool.

Media center, Web-cyber libraries are relatively common. The presence of virtual links says, "We're here, and we're reaching out to help our students and staff be successful users of information." Of course, the Web site is only as good as the accuracy of its links, its relevance to the curriculum, and its appeal to students.

What can happen if you do more and use the Web site to showcase your school's media program to students, parents, and the community? The outreach potential is unlimited. Let's take a look at some possibilities for advocacy and marketing.


This article is available in in a variety of formats — Preview, Full Text, Text+Graphics, and Page Image PDF — on a pay-per-view basis, courtesy of ITI's InfoCentral. CLICK HERE.

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