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THE MEDIA CENTER: Reading Promotion in the Age of Technology

By Mary Alice Anderson - Posted Nov 1, 2004
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Are the kids reading? Seems like I hear that question a lot these days. Our "yes" answer is especially exciting in a time of digital competition and the expectation that students should acquire reading skills and achieve high test scores. We believe that ongoing reading promotion through our school media's technology program goes a long way toward supporting reading.

Promotion begins by marketing the resources available at the media center. Basic technology tools make it easier for us to do a good job without possessing the marketing tools and expertise of a major bookstore. Promoting reading is not just important; it's fun and presents an opportunity for even the least artistic of us to be creative. Here are a few simple ideas to make a book collection grab the attention of readers, even at the secondary level.

This article is available in its entirety in a variety of formats — Preview, Full Text, Text+Graphics, and Page Image PDF — on a pay-per-view basis, courtesy of ITI's InfoCentral. CLICK HERE.

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